Say "marketing" and most people picture spam and getting tricked into buying junk. Ten lessons later your student can plan a campaign, name who it is for, write something that lands in three seconds, and tell you whether it worked.

Each lesson is a short reading, a worksheet that applies it immediately, a project, and an answer key written for you — sample answers plus what to look for — so you can mark a subject you have never studied.

The course builds in order. Lessons 1 and 2 settle what marketing is and who it is for. Lessons 3 to 6 are the craft: brand, message, content, platforms. Lessons 7 to 9 are the part most courses skip — the funnel, what paid advertising actually costs, and how to tell a real result from a vanity number. Lesson 10 is the capstone, where all of it turns into one campaign your student plans and defends.

Everything works on paper. Nothing needs an account, a card, or a device.

WHAT'S INCLUDED

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.