Description

Five sessions on the last mile — how a product reaches a shelf and whether it earns the space.

Your student chooses a distribution channel, compares seven kinds of retailer, then builds a planogram by the real merchandising rules: eye level, end caps, where the own-brand sits and why.

Then the arithmetic a store manager actually does — sell-through, inventory turnover, reorder point, shrinkage — and an in-store display designed to the rules.

After this unit your student will not walk down a shop aisle the same way again.

WHAT'S INCLUDED

•Parent Guide with session pacing
•Reading 1: distribution channels
•Reading 2: seven kinds of retailer
•Reading 3: merchandising rules
•Reading 4: the arithmetic of retail
•Build a planogram to the rules
•Retail math: sell-through, turnover, reorder point, shrinkage
•Design an in-store display
•Answer key with every calculation worked
•Hours & Work Record for logging time and filing portfolio evidence

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.

Retail & Merchandising | Market Share Marketing | Homeschool Edition

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$9.50
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WorldviewFaith-neutral
AgesAges 14–18
SubjectBusiness & Economics — Marketing
Resource typeUnit study
ApproachUnit study, Eclectic
Works forOne student, Co-op / group
Per session30–60 min
Days a weekFlexible
Total lengthOne week
Parent prepOpen-and-go
Who teachesParent-guided
ReuseReusable, some consumable pages
FormatPrintable PDF
RecordsIncludes assessments, Hour logging, Portfolio samples
Keywordsmarketing, market share, unit study, high school, homeschool marketing, retail, merchandising