Five sessions on how anyone hears about a product — with a real budget and a real deadline.

Ridge Crunch launches in 30 days with $60,000. Your student sorts ten promotional moves into the mix, writes the press release for a sponsorship, learns why earned media is worth more than paid, and works the comment response lab: four very different social media comments, including an angry one and a false one.

Then builds the integrated launch plan that has to fit the budget.

Replying well to a public complaint is a skill your student may need long before they have a job.

WHAT'S INCLUDED

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.