Description
Five sessions on the only one of the four Ps that brings money in.
Your student works Fernvale's test-market data for Ridge Crunch and finds that a higher price with fewer sales can beat a lower price with more. Then price lining across a product family, the psychology behind a price ending in 99, and where pricing crosses into practices that are actually illegal.
Ends with a launch price recommended against real-looking competitor prices and defended with the data.
WHAT'S INCLUDED
•Parent Guide with session pacing
•Reading 1: what shapes a price
•Reading 2: three ways to set one
•Reading 3: strategies and the psychology of price
•Reading 4: where pricing crosses the legal line
•Name That Strategy, The Test Market, and Good/Better/Best activities
•Project: recommend and defend a launch price
•Answer key with every calculation worked
•Hours & Work Record for logging time and filing portfolio evidence
Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.
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WorldviewFaith-neutral
AgesAges 14–18
SubjectBusiness & Economics — Marketing
Resource typeUnit study
ApproachUnit study, Eclectic
Works forOne student, Co-op / group
Per session30–60 min
Days a weekFlexible
Total lengthOne week
Parent prepOpen-and-go
Who teachesParent-guided
ReuseReusable, some consumable pages
FormatPrintable PDF
RecordsIncludes assessments, Hour logging, Portfolio samples
Keywordsmarketing, market share, unit study, high school, homeschool marketing, pricing, strategy