Description
Five sessions on how a company works out who to sell to — and why a confident conclusion from good arithmetic can still be wrong.
Fernvale Foods is launching Ridge Crunch, a roasted chickpea snack. Your student plans the research, fixes a survey full of leading questions, then analyzes 400 responses and recommends a target market.
Then the unit reveals how those responses were collected, and the whole confident conclusion has to be reconsidered. That sequence teaches more about data than any warning would.
Ends with a buyer persona built from the data rather than from imagination.
WHAT'S INCLUDED
•Parent Guide with session pacing and a note not to skip ahead
•Reading 1: what market research is for, and choosing a method
•Reading 2: survey design, and what makes a question unusable
•Fix the Survey — find and rewrite the leading and loaded questions
•Analyze 400 real-format survey responses
•Catch the sampling flaw that undermines the result
•Build a target market recommendation and a data-based persona
•Answer key with every calculation worked
•Hours & Work Record for logging time and filing portfolio evidence
Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.
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Download previewWorldviewFaith-neutral
AgesAges 14–18
SubjectBusiness & Economics — Marketing
Resource typeUnit study
ApproachUnit study, Eclectic
Works forOne student, Co-op / group
Per session30–60 min
Days a weekFlexible
Total lengthOne week
Parent prepOpen-and-go
Who teachesParent-guided
ReuseReusable, some consumable pages
FormatPrintable PDF
RecordsIncludes assessments, Hour logging, Portfolio samples
Keywordsmarketing, market share, unit study, high school, homeschool marketing, market, research, target, markets