Five sessions on the half of sports marketing that has nothing to do with the score.

A team cannot promise it will win — it will break that promise roughly half the time. So a sports brand has to rest on something it can actually control, and working out what is the unit.

Your student moves eight real fans up a loyalty ladder, runs the merchandise and royalty numbers, then faces the renewal problem: find 66 more renewals or $84,240 leaves the building.

Any brand built on an outcome it cannot control is fragile. That idea is not really about sport at all.

WHAT'S INCLUDED

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.