Five sessions on planning, pricing and selling a single event — with a number that is fixed before anything else starts.

A touring band will play the ballpark for a $70,000 guarantee, owed whether four thousand people come or four hundred. Your student builds the twelve-week countdown, prices 4,800 seats in three tiers, and finds the attendance at which the night stops losing money.

Then the forecast turns, and they have to decide what to do about it — with the break-even figure, not optimism, as the constraint.

Once a student has seen how much of an event is committed before a ticket sells, event pricing stops looking greedy and starts looking like arithmetic.

WHAT'S INCLUDED

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.