A free single-session lesson on the question most business ideas never survive.

Most ideas die the same way: nobody checked whether the problem was real before building the solution. Your student learns four tests, scores six real-sounding ideas out of twelve, and kills the four that do not survive.

Then scores one of their own.

If your student is attached to an idea, this lesson may score it low. That is the lesson working — finding out on paper is free, and finding out later is not.

WHAT'S INCLUDED

Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.