Description
Four sessions on the four decisions behind every product your student has ever bought.
A great bike shop selling the wrong bikes. A bakery commuter deal that nobody takes. Six marketing mistakes on Alder Street, each with exactly one of the four Ps at fault — and your student has to say which.
Product, price, place, promotion. The unit ends with a launch plan where all four have to be decided and be consistent with each other.
If this lands, the Market Share line gives each P a full unit of its own.
WHAT'S INCLUDED
•Parent Guide with session pacing
•Reading 1: what marketing is, and target markets
•Reading 2: the four Ps
•Reading 3: how the four work together
•Sort a lawn service's decisions into the four Ps
•Which P Is the Problem? — diagnose six marketing mistakes
•Write a launch plan with all four decided
•Answer key with each diagnosis explained
•Hours & Work Record for logging time and filing portfolio evidence
Written by a licensed K-12 business teacher with more than thirteen years in the classroom. Built to be taught by a parent with no background in the subject.
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Download previewWorldviewFaith-neutral
AgesAges 14–18
SubjectBusiness & Economics — Business
Resource typeUnit study
ApproachUnit study, Eclectic
Works forOne student, Co-op / group
Per session30–60 min
Days a weekFlexible
Total lengthOne week
Parent prepOpen-and-go
Who teachesParent-guided
ReuseReusable, some consumable pages
FormatPrintable PDF
RecordsIncludes assessments, Hour logging, Portfolio samples
Keywordsbusiness, open for business, unit study, high school, homeschool business, marketing, basics